A new gardening business, ‘Arnica Gardens‘ has just started up in B.C. Canada and I was asked to design the logo for it. It’s inspired by the Arnica flower and the client wanted to keep it looking joyful and bright by using the pops of colour in this flower within the logo. I travelled some areas of Canada, B.C. in particular, a few years ago and the colours that arrive at certain times of the year are really bright and gorgeous. This was a really enjoyable project. Read more below.
I use flowers and nature to inspire a lot of my work and also really enjoy drawing and painting these natural forms. Flowers, plants and other elements in nature can be seen in lots of my prints and graphics, mostly used in fashion and product. I have a section in my portfolio purely for flowers and plants, take a look by clicking here.
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I recently designed a perks logo for NOWCA – the UK’s largest network of safe open water swimming venues. This is being used on their website at the moment, you can see it here.
I drew lots of options for this logo. The final artwork was a lot simpler than what I envisioned, but it looks great and I am pleased with the result. Here are all my drawings prior to finalising the artwork.
I love creating artwork for swimming related brands and companies, as it’s my favourite sport and I have swam competitively since the age of about 13. I also love open water swimming and surfing. You can find about more about me and what influences my work by going to the ‘About Me’ tab at the top of this page. You can also click here.
A graphic designer who loves the sea.
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I was asked recently to design a logo for a new outdoor lifestyle brand based in Wales. The brand is called Môrabryn, a blend of “Môr” meaning sea and “Bryn” for hill. Inspired by the coastal and mountainous elements of Wales.
I started with some hand drawn sketches for this logo, see below:
Further edits as shown below:
Final edits and chosen logo (shown below):
Final logoFinal logo
Do you have a logo in mind for your business or personal project? I’d love to help. See my contact and prices page for more details, or you can email me: paigecritchley@hotmail.co.uk.
Are you a small business or have started a personal project and need help with graphic design? I am a freelance print and graphic designer based in the UK, offering prints and graphics with over 5 years industry experience. For any enquiries about my services, get in touch via my contact page or email me: paigecritchley@hotmail.co.uk. Have a great day!
New print alert! I designed this print for Kite Clothing‘s winter 2023 collection and it’s one of my favourites. It is bright, colourful and happy. Coinciding with mental health day this week, I like that this print is uplifting and will hopefully bring joy to buyers. I really enjoyed working with this company before I left last year to go freelance. You can see the print on Kite’s website by searching ‘nimbus’. Alternatively click here to see it on a snowsuit. I’ve also included some images below of products that feature this print.
I hope you like this design. Check out my portfolio to see more of my work. I offer Graphic Design and Print Design for surface pattern and marketing purposes. You can enquire about my services via my contact page.
Some of my past work for the coastal outdoor brand ‘Brakeburn’ have appeared in their new collection for AW23. My personal favourite is the ‘Harry Rocks Tee’ picturing the famous rocks that line the Purbecks coastline in Dorset. I get a lot of inspiration from this area of the UK.
I designed all the prints and graphics for Kite Clothing’s new S/S 23 collection. I had a lot of fun working on this, and it’s looking great on the website. The theme was ‘Making Memories’ and some of the inspiration for this collection came from personal experiences. I’ve picked out some of my personal favourites from the spring collection below. Summer product will also be available soon!
I’ve also added these designs to my portfolio, you can check it out by going to the portfolio tab at the top of this page.
I’ve had the amazing opportunity to design a logo for a rental company in a ski resort in Canada, BC. I have gained a lot inspiration from living and working in Canada for the last few months and this particular ski resort is so beautiful. I am very lucky to be experiencing such a wonderful place. This logo is going to be on the company’s branded t-shirts and hats as well as their website and other marketing purposes. See pics below.