Packaging design for Wilda

Packaging design

graphic design

I have experience designing graphics and surface pattern for packaging. My most recent project was with Wilda, an outdoor swimming brand based in the UK. I was limited to only one colour for this design but I loved the challenge and enjoyed creating a design that reflects Wilda’s brand aesthetic and values. I have also created designs for Wilda’s merchandise and products. Check them out in my portfolio.

Do you have packaging that needs a splash of colour and character to reflect your brand? Get in touch! Check out my contact page.

Box print design for Wilda

Need a print design for your packaging?

Have a great day.

Sticker designs for Wilda

Sticker designs for outdoor swimming brand

graphic design

I’m so excited to announce that my first designs for Wilda are live! These stickers are available to buy on Wilda’s website. Hand drawn by me. Check them out here and in the slideshow below.

Here are some of my original drawings for this project:

This was my first time working with a swimwear brand. It’s been a pleasure working with this lovely team of people. Looking forward to new and exciting upcoming projects inspired by this amazing sport that has a very special place in my heart. I am a swimmer myself and really enjoy wild swimming and jumping in the pool.

Just keep swimming!

Me enjoying a sunrise swim at my local beach.

Wilda has also created a little write up about me that you can find on their website if there is a product I have helped to design:

Sticker designs for Wilda
Sticker designs for Wilda
Restaurant wall mural complete

Another wall mural complete!

Paintings

I recently finished another wall mural! This one was another huge project and a lot of fun. It measured 11.6 metres by 2.9 metres. The wall was inside a restaurant and inspired by french cuisine and travel. Watch the video below to see the process I went through:

I used chalk to create a grid and then lightly penciled in the design. Once I started adding colour, it was great to see it come to life! This project took 11 days to complete.

This was the plan I used to create the grid:

Here are some images to show the final painting and some action shots:

Do you have a wall in your home or business that needs some colour and character? Get in touch! I am based in England.

Me and my designs

Hello, nice to meet you.

About Me

Hello, I am a freelance graphic designer and artist based in the UK. Find out more about me and how I can help with your creative business or personal project below. For my prices and contact details please click here.

Graphic Design

I am an outgoing and ambitious person who enjoys the outdoors, particularly the sea. I take a lot of inspiration from my surroundings when I am outside and travelling to new places.

I have also been fortunate enough to have lived by the coast for most of my life and have been able to travel worldwide, which has influenced my work.

If you are looking for someone to help with a graphic design project or a designer like me looking to collaborate, you’ve come to the right place! Watch the short video below to learn a bit more about me and the skills I have to offer:

I have over eight years experience designing surface pattern and graphics for fashion, product, and packaging. I have also designed several logos for established brands and companies. Having worked in-house and freelance for adult and kids fashion brands, I have a great eye for trends and colour palettes and can create tech-packs and print-ready artwork. You can view the designs I have created using the portfolio tab at the top of my website.

Above photo of me at Kimmeridge Bay, UK. Photo by Waveslider Photography.

I also enjoy painting and have created several commissions which include hand painted wall murals. If you are interested in this side of my business, please contact me directly via the contact page on my website.

Portfolio

Portfolio

Reviews from clients:

  • reviews from clients on Upwork. paigecritchley.com
  • Review by Shoreline Spirit, designs by paigecritchley.com
  • Review Upwork July 2025 paigecritchley.com
  • reviews from clients on Upwork. paigecritchley.com
  • Review from Bleubird
  • Review on Upwork | Private client | May 2025
  • Review from client on Upwork
  • reviews from clients on Upwork. paigecritchley.com
  • Review from Wilda
  • reviews from clients on Upwork. paigecritchley.com
  • Review from Dopania Ltd
  • Review from Breath Clo
  • reviews from clients on Upwork. paigecritchley.com
  • Review Uni Organics
  • review 3rd April Paige Critchley Designs
  • bespoke hand painted print review
  • reviews from clients on Upwork. paigecritchley.com
  • Private clients reviews
  • Review from The Refined Feline
  • Feedback from Upwork client
  • Private clients reviews
Tom and Teddy review paigecritchley.com

TOM & TEDDY REVIEW

“Paige worked on a range of printed textile designs for our Beachwear Collection. From the very beginning, she demonstrated a deep understanding of my vision and translated it into a beautiful design with seamless repeat for printing. Paige clearly understands how patterns translate from screen to fabric, which made the whole process incredibly smooth. She has great attention to detail and colour harmony in her work with an ability to show originality whilst effectively staying true to the aesthetic of the brand and the parameters of the brief.

Both designs were created with a fluid hand painted feel and translated beautifully into the digital vector files required for printing. It’s a really valuable and unique skill of Paige’s to be able to bring the flair of her hand-painting skills so beautifully into a digital format without losing the essence, movement and hand-feel of the design.

Communication was smooth and prompt throughout the process, and Paige worked very fast and efficiently to deliver the designs within the fast timeframe required.

Paige is a pleasure to collaborate with. I can’t recommend her enough!”

Jennifer | Head Designer & Production Manager | Tom & Teddy.
Printed textile designs for Beachwear Collection | May 2025

Brands and companies I have worked for/with: Bianca & Bear, WildaBleubirdBreath CloThe Refined Feline3 Peaks RentalsUni OrganicsKite ClothingBrakeburnRapanui.

Some recent posts from my business instagram account: 
@paige.critchleydesigns
Feel free to give me a follow!

Want to keep up to date with my work? Subscribe below to receive updates:

For any enquiries or just want to say hi, please contact me using the contact page, or send me an email, I’d love to hear from you! My email address is: paigecritchley@hotmail.co.uk.

Want to see more? I like to write about my recent projects with clients.
Keep scrolling to see what I have been up to…

Outdoor lifestyle inspired graphics for Breath Clo.

Graphics for Breath Clo ~ SS24 Collection.

graphic design

Exciting news! My graphics are now available at Breath Clo, an outdoor lifestyle brand based in Greece. 2 of my designs feature in their new Spring Summer 2024 collection and I am really happy with them! I enjoy creating graphics inspired by nature and the great outdoors. It feels good working for brands that promote this lifestyle as I know how good it is for your mental health to get outside and keep active.

See below some of the images from their website that showcase my work. You can view the SS24 collection here.

Here are some of my sketches and edits before finalising:

This was a fun project! Please get in touch if you would like me to design a graphic for your business or personal project inspired by nature and an outdoor lifestyle.

Graphics promoting positivity, happiness and self-love.

graphic design

I was hired recently by Dopania Ltd to create 15 graphics promoting positivity, happiness and self-love. I enjoyed this project as I was able to create fun motifs and play with bright colours. My favourite jobs are usually the ones that are colourful and bright! Check out what I designed below.

I hope you are having a great week so far!