Logo for new gardening business

A new gardening business, ‘Arnica Gardens‘ has just started up in B.C. Canada and I was asked to design the logo for it. It’s inspired by the Arnica flower and the client wanted to keep it looking joyful and bright by using the pops of colour in this flower within the logo. I travelled some areas of Canada, B.C. in particular, a few years ago and the colours that arrive at certain times of the year are really bright and gorgeous. This was a really enjoyable project. Read more below.

I use flowers and nature to inspire a lot of my work and also really enjoy drawing and painting these natural forms. Flowers, plants and other elements in nature can be seen in lots of my prints and graphics, mostly used in fashion and product. I have a section in my portfolio purely for flowers and plants, take a look by clicking here.

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A graphic collection for Bleubird

Drawings/illustrations, graphic design, print design

My first collection for Bleubird, the ‘The Wilder Collection’ is available now. I really enjoyed creating this collection for this brand. I get a lot of inspiration from nature and enjoy outdoor activities myself.

I started these designs by sketching ideas and then editing them and adding colour on Adobe illustrator. See below some examples of the design next to my original drawings:

Bleubird collection, from drawings to product

These are some of my favourite images of the collection:

Bleubird Wilder collection product images

Wilder Collection

Do you have an outdoor brand and need new graphics? Get in touch, I’d be more than happy to help!

Find out more about me and what inspires my work by going to the ‘about me’ tab at the top of my website. You can also click here.

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Have you received my promotional pack yet?

About Me, graphic design, print design

It’s January again, and this means I’ve been busy sending out my promotional packs to new and existing clients. Have you got your hands on one yet?! They are free! Please get in touch if you would like one.

My promotional packs include:

– A cool sticker designed by myself.
– A leaflet showcasing my skills.
– My business card with a unique QR code that will take you straight to my website when scanned by your mobile device or tablet.

Click here to see a short video of my promotional pack being put together.

Happy New Year to all my new and existing clients, followers, friends and family who have helped me on my freelancing journey this year. I am excited for another year of designing. 👩‍🎨 ❤️

Harpy Eagle painting

Paintings

Happy New Year everyone! I wanted to tell you about a new project I finished recently, a painting of a Harpy Eagle. This was a project I did as a partner to a previous painting of a Philippine Eagle, you can see that one by clicking here. The canvas I worked on for this painting was slightly smaller than other ones I have done, and I usually like working to a large scale. However, painting birds has become a new hobby of mine, I like that they have such powerful expressions and you can be quite dramatic with mark making when you are painting their feathers. For the background, I was originally going to paint a jungle theme, or thick leaves, but after attempting this, I realised I wanted the bird to be the focal point and creating a complicated background took this away.

See some photos below of my progress below:

Have you got something in mind that you would like me to paint? Get in touch! I’d be more than happy to help. I have created several commissions before, mostly inspired by nature, animals and the ocean. See more of my paintings by clicking here. I have also created bespoke wall murals!

Designs for swimming brand

graphic design

My first design for LIF (Last is Fast) is available to purchase! I always enjoy creating artwork for brands like LIF, as I love swimming myself and still swim regularly today. It’s a great sport for mental and physical well-being. As you can tell from a lot of my other blog posts and portfolio, I am what is known as a ‘water baby’, so any clients that ask about a water activity inspired print, whether that be surfing, jumping in a lake, or competitive swimming, I am always keen. To learn more about me and what inspires my work, please go to the about me page on my website, you can also click here.

I have selected some images below of my workings for this project. The final chosen design is shown on the hoodies. More pictures to come soon!

View this graphic on LIF’s online shop here.

Swimming badges

graphic design

I am excited to announce that my first project with NOWCA (National Open Water Coaching Association) is now live. NOWCA is the UK’s largest network of safe open water swimming venues. I was asked to design the acheivement badges for their winter swimming sub 10 club 2024/25. This is when swimmers submerge into water below 10 degrees in the winter months. See images below of the designs and where they have been used on social media and NOWCA’s website.

Have a great weekend everyone!

Coastal inspired designs

Drawings/illustrations, graphic design, print design

Happy Friday everyone! I wanted to share with you some recent illustrations and prints that I have created inspired by coastal life and the ocean in particular. We get a lot of seagulls here in the south of England, so you will see an appearance of those in the artwork below. I hope you like them. Please get in touch if you want to purchase any of my work from my shop. You can also contact me for custom print designs and graphics. I have over 6 years experience designing prints and graphics for clothing, accessories and merchandise, as well as branding and logo design.

I have been lucky enough to have lived by the coast for most of my life and it has influenced a lot of my work. See my about me page to learn more.

Have a great weekend!

Swing Tag Design

graphic design

I was asked to design a swing tag for Wilda, an outdoor swimming brand based in Bristol in the UK. This design was inspired by wild swimming and water based activities. You can view the images below to see how it turned out as well as the original workings. I am super happy with it! Always a pleasure working with a brand that encourages swimming. As you will see on the about me page on my website, I love any water related activities, particularly swimming and surfing, I also use these outdoor activities as a way of gaining inspiration for my work. Learn more here.

I also created artwork for stickers, surface pattern for packaging, and an illustration for a long sleeve t-shirt for this brand, with more to come!

Do you need a swing tag or other branding material for your company? I’m here to help, email me at paigecritchley@hotmail.co.uk or use the contact tab at the top of my website.

Have a great day and thank you for visiting!

Illustration for outdoor swimming brand

Drawings/illustrations, graphic design, print design

Exciting news! I have been working with an outdoor swimming brand based in Bristol, UK. I was asked to create an illustration for a t-shirt inspired by swimming in the wild. I sketched a few different layouts and swimmers in different positions. We decided to go with the drawing as featured in the images below. I really enjoyed creating this for Wilda, they are a great brand that encourage people to get involved with open water swimming, an activity I also love.

Get in touch if you need artwork for your outdoor brand or company merchandise, I’d be more then happy to help! Contact me at paigecritchley@hotmail.co.uk or you can use the contact page on my website.

Have a great day and thank you for visiting.