A graphic collection for Bleubird

Drawings/illustrations, graphic design, print design

My first collection for Bleubird, the ‘The Wilder Collection’ is available now. I really enjoyed creating this collection for this brand. I get a lot of inspiration from nature and enjoy outdoor activities myself.

I started these designs by sketching ideas and then editing them and adding colour on Adobe illustrator. See below some examples of the design next to my original drawings:

Bleubird collection, from drawings to product

These are some of my favourite images of the collection:

Bleubird Wilder collection product images

Wilder Collection

Do you have an outdoor brand and need new graphics? Get in touch, I’d be more than happy to help!

Find out more about me and what inspires my work by going to the ‘about me’ tab at the top of my website. You can also click here.

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Perks logo for NOWCA

graphic design

I recently designed a perks logo for NOWCA – the UK’s largest network of safe open water swimming venues. This is being used on their website at the moment, you can see it here.

I drew lots of options for this logo. The final artwork was a lot simpler than what I envisioned, but it looks great and I am pleased with the result. Here are all my drawings prior to finalising the artwork.

I love creating artwork for swimming related brands and companies, as it’s my favourite sport and I have swam competitively since the age of about 13. I also love open water swimming and surfing. You can find about more about me and what influences my work by going to the ‘About Me’ tab at the top of this page. You can also click here.

A graphic designer who loves the sea.

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Logo for new outdoor lifestyle brand

graphic design

I was asked recently to design a logo for a new outdoor lifestyle brand based in Wales. The brand is called Môrabryn, a blend of “Môr” meaning sea and “Bryn” for hill. Inspired by the coastal and mountainous elements of Wales.

I started with some hand drawn sketches for this logo, see below:

Further edits as shown below:

Final edits and chosen logo (shown below):

Final logo

Do you have a logo in mind for your business or personal project? I’d love to help. See my contact and prices page for more details, or you can email me: paigecritchley@hotmail.co.uk.

Have you received my promotional pack yet?

About Me, graphic design, print design

It’s January again, and this means I’ve been busy sending out my promotional packs to new and existing clients. Have you got your hands on one yet?! They are free! Please get in touch if you would like one.

My promotional packs include:

– A cool sticker designed by myself.
– A leaflet showcasing my skills.
– My business card with a unique QR code that will take you straight to my website when scanned by your mobile device or tablet.

Click here to see a short video of my promotional pack being put together.

Happy New Year to all my new and existing clients, followers, friends and family who have helped me on my freelancing journey this year. I am excited for another year of designing. 👩‍🎨 ❤️

Sealife inspired illustrations

Drawings/illustrations, graphic design

Here are some illustrations that I did recently for Spiralis Energy, a company in the UK creating sustainable energy from moving water. I thoroughly enjoyed creating these! The first one (shown below) depicts a spiral of sealife, each element is hand drawn and placed in this format to depict a spiral of swimming sea creatures.

The second illustration (shown below) depicts a chilled out floating otter. The meaning behind this is because the tidal energy generator that Spiralis Energy have created, floats in the ocean, not like other tidal energy generators that are placed deep in the water or at the bottom of the ocean.

Get in touch if you need a graphic or illustration for your business or personal project. I’d love to help, especially if it’s about the sea!

Designs for swimming brand

graphic design

My first design for LIF (Last is Fast) is available to purchase! I always enjoy creating artwork for brands like LIF, as I love swimming myself and still swim regularly today. It’s a great sport for mental and physical well-being. As you can tell from a lot of my other blog posts and portfolio, I am what is known as a ‘water baby’, so any clients that ask about a water activity inspired print, whether that be surfing, jumping in a lake, or competitive swimming, I am always keen. To learn more about me and what inspires my work, please go to the about me page on my website, you can also click here.

I have selected some images below of my workings for this project. The final chosen design is shown on the hoodies. More pictures to come soon!

View this graphic on LIF’s online shop here.

Swimming badges

graphic design

I am excited to announce that my first project with NOWCA (National Open Water Coaching Association) is now live. NOWCA is the UK’s largest network of safe open water swimming venues. I was asked to design the acheivement badges for their winter swimming sub 10 club 2024/25. This is when swimmers submerge into water below 10 degrees in the winter months. See images below of the designs and where they have been used on social media and NOWCA’s website.

Have a great weekend everyone!

Swing Tag Design

graphic design

I was asked to design a swing tag for Wilda, an outdoor swimming brand based in Bristol in the UK. This design was inspired by wild swimming and water based activities. You can view the images below to see how it turned out as well as the original workings. I am super happy with it! Always a pleasure working with a brand that encourages swimming. As you will see on the about me page on my website, I love any water related activities, particularly swimming and surfing, I also use these outdoor activities as a way of gaining inspiration for my work. Learn more here.

I also created artwork for stickers, surface pattern for packaging, and an illustration for a long sleeve t-shirt for this brand, with more to come!

Do you need a swing tag or other branding material for your company? I’m here to help, email me at paigecritchley@hotmail.co.uk or use the contact tab at the top of my website.

Have a great day and thank you for visiting!

Illustration for outdoor swimming brand

Drawings/illustrations, graphic design, print design

Exciting news! I have been working with an outdoor swimming brand based in Bristol, UK. I was asked to create an illustration for a t-shirt inspired by swimming in the wild. I sketched a few different layouts and swimmers in different positions. We decided to go with the drawing as featured in the images below. I really enjoyed creating this for Wilda, they are a great brand that encourage people to get involved with open water swimming, an activity I also love.

Get in touch if you need artwork for your outdoor brand or company merchandise, I’d be more then happy to help! Contact me at paigecritchley@hotmail.co.uk or you can use the contact page on my website.

Have a great day and thank you for visiting.