NOWCA Sub10 Club badges - designed by paigecritchley.com

Designing Badges for Cold Water Swimming Enthusiasts

It’s that time of the year again! It’s getting colder and lots of us are keeping up the swimming and dipping, even in under 10 degrees conditions. I was asked to design the Sub10 Club badges again for NOWCA this year. The Sub10 Club is a cold water community that swim through the Winter when water temperatures are most likely to drop below 10°C. The goal is to help and support like minded swimmers and to enjoy the physical and mental health benefits of cold water swimming in a safe setting. Read more about this awesome club by clicking >here<.
Here are the badges that I designed for 2025:

To view the badges that I designed for NOWCA’s Sub10 Club last year (2024), please click >here<.

Any activities in water, especially cold water swimming has a big place in my heart as I enjoy it so much and it influences a lot of my work. I try and swim in the sea all year round, no wetsuit! Brrrrr!

I'm a print and graphic designer inspired by the ocean and nature. Visit paigecritchley.com to view my portfolio and hire me. — Me swimming at Sandbanks, Dorset, UK.

I’ve worked with lots of different brands that have swimming as their sole inspiration, including Wilda and Last is Fast. You can view what I have created for these brands and others by clicking >here<.

Are you a swimming based brand and need some help with the graphic design side of your business? I have 8+ years experience designing graphics for clothing, product, merchandise and more. Get in touch: paigecritchley@hotmail.co.uk.

Swim, Surf & Skate Inspired Bedding Artworks

graphic design, print design

I’m so excited! My first collection for a bedding company is out now. I was asked by the lovely Jo’s Dreamland to design a range of artworks which included surfing, swimming, and skateboarding themes. I’ve mentioned a few times on previous posts that swimming and surfing has a big place in my heart and I get so much inspiration from it. I’ve also done a bit of skateboarding but I can’t say I am any good at it 🤣. I absolutely loved designing these artworks for this company. Thank you for working with me Jo’s Dreamland!

Are you creating a textile based company and need help designing the artwork for it, or do you have a surface pattern in mind that you would like creating for your bedroom or other textile product in your home?
Get in touch – I can help: paigecritchley@hotmail.co.uk.

Thank you for visiting!

reviews from clients on Upwork. paigecritchley.com

The Importance of Reviews for Freelancers

About Me

I just want to say, thank you to everyone who has taken the time to write me a review. It’s always so lovely to hear when someone has enjoyed working with me and is fond of my work, it helps me stay positive and continue freelancing. As some of you may already know, freelancing isn’t plain sailing and it does have its difficult times. However, I’m so pleased I took the jump into freelancing and have thoroughly enjoyed these last couple of years creating my business!
Thank you for your continued support.

Here are some of my latest reviews from clients:

Just to note, these reviews are from my clients on Upwork. You can find my profile and hire me through Upwork by clicking here.

Have a great day!

Cat furniture artwork for The Refined Feline - designed by paigecritchley.com

Creative Cat Furniture Artwork Design

Drawings/illustrations, graphic design

Sometimes I get asked to create artwork for products I would never expect! These artworks were created for The Refined Feline, a company selling cat furniture for feline lovers. This project was so much fun, I got to work with a bunch of bright colours and abstract shapes – my favourite kind of project!

These artworks were created for cat scratching posts but sadly didn’t get to production stages. Thankfully though I have been given permission to share them with you. I hope you like them! See below the artwork and a visual mockup of how the product would have looked, had it of been launched.

Have a great day!

Do you need help designing artwork for your personal project or business? Get in touch: paigecritchley@hotmail.co.uk.
Thanks for visiting!

cats tea towel design by paigecritchley.com for Ellembee Gift

The purrrrfect tea towel

Drawings/illustrations, graphic design, print design

Who likes cats? Here’s some illustrations I did for Ellembee Gift for their tea towel range. Sadly the design didn’t make the cut due to production issues but I love this design so much and was granted permission by Ellembee Gift to share it with you all. What’s your favourite feline? Comment your favourite below. Have a purrfect day!

Do you have a graphic design project in mind like this one and need help? Get in touch: paigecritchley@hotmail.co.uk.

Thanks for visiting!

Honey jar label design - By Paige Critchley Designs

Unique Māori-Inspired Honey Jar Label Design

Drawings/illustrations, graphic design

I’ve designed a honey jar label for a new company in New Zealand selling homemade honey and Inspired by the Māori people. I really enjoyed creating this, as it was quite an unusual and fun request and having lived in New Zealand for a few years when I was very young, I already knew a bit about the Māori people. I remember being at school in New Zealand and being taught the Haka dance. See pictures below of the final artwork and my design process/plan.

I hope you are having a great day! Thanks for visiting.

Shoe charms for Last is Fast. Designed by Paige Critchley Designs

New Shoe Charms for Last is Fast: Unique Designs

graphic design

I recently designed some new shoe charms for Last is Fast! A swimming brand in the UK. Check out the designs in the images below.

Did you know I love swimming, both in the pool and sea? It influences a lot of my work.

Find out more about me and what inspires my work by going to the ‘about me’ tab, or by clicking on the button below.

About me

Have a great day.

Logo for new gardening business

Drawings/illustrations, graphic design

A new gardening business, ‘Arnica Gardens‘ has just started up in B.C. Canada and I was asked to design the logo for it. It’s inspired by the Arnica flower and the client wanted to keep it looking joyful and bright by using the pops of colour in this flower within the logo. I travelled some areas of Canada, B.C. in particular, a few years ago and the colours that arrive at certain times of the year are really bright and gorgeous. This was a really enjoyable project. Read more below.

I use flowers and nature to inspire a lot of my work and also really enjoy drawing and painting these natural forms. Flowers, plants and other elements in nature can be seen in lots of my prints and graphics, mostly used in fashion and product. I have a section in my portfolio purely for flowers and plants, take a look by clicking here.

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Perks logo for NOWCA

graphic design

I recently designed a perks logo for NOWCA – the UK’s largest network of safe open water swimming venues. This is being used on their website at the moment, you can see it here.

I drew lots of options for this logo. The final artwork was a lot simpler than what I envisioned, but it looks great and I am pleased with the result. Here are all my drawings prior to finalising the artwork.

I love creating artwork for swimming related brands and companies, as it’s my favourite sport and I have swam competitively since the age of about 13. I also love open water swimming and surfing. You can find about more about me and what influences my work by going to the ‘About Me’ tab at the top of this page. You can also click here.