NOWCA Sub10 Club badges - designed by paigecritchley.com

Designing Badges for Cold Water Swimming Enthusiasts

It’s that time of the year again! It’s getting colder and lots of us are keeping up the swimming and dipping, even in under 10 degrees conditions. I was asked to design the Sub10 Club badges again for NOWCA this year. The Sub10 Club is a cold water community that swim through the Winter when water temperatures are most likely to drop below 10°C. The goal is to help and support like minded swimmers and to enjoy the physical and mental health benefits of cold water swimming in a safe setting. Read more about this awesome club by clicking >here<.
Here are the badges that I designed for 2025:

To view the badges that I designed for NOWCA’s Sub10 Club last year (2024), please click >here<.

Any activities in water, especially cold water swimming has a big place in my heart as I enjoy it so much and it influences a lot of my work. I try and swim in the sea all year round, no wetsuit! Brrrrr!

I'm a print and graphic designer inspired by the ocean and nature. Visit paigecritchley.com to view my portfolio and hire me. — Me swimming at Sandbanks, Dorset, UK.

I’ve worked with lots of different brands that have swimming as their sole inspiration, including Wilda and Last is Fast. You can view what I have created for these brands and others by clicking >here<.

Are you a swimming based brand and need some help with the graphic design side of your business? I have 8+ years experience designing graphics for clothing, product, merchandise and more. Get in touch: paigecritchley@hotmail.co.uk.

Perks logo for NOWCA

graphic design

I recently designed a perks logo for NOWCA – the UK’s largest network of safe open water swimming venues. This is being used on their website at the moment, you can see it here.

I drew lots of options for this logo. The final artwork was a lot simpler than what I envisioned, but it looks great and I am pleased with the result. Here are all my drawings prior to finalising the artwork.

I love creating artwork for swimming related brands and companies, as it’s my favourite sport and I have swam competitively since the age of about 13. I also love open water swimming and surfing. You can find about more about me and what influences my work by going to the ‘About Me’ tab at the top of this page. You can also click here.

A graphic designer who loves the sea.

Thanks for visiting my website! You can subscribe here to get notifications about my new posts via email:

Swimming in paint

Paintings

A recent commission was perfect for me because I do a lot of sea swimming myself and I really got into the zone with this one. 1 metre by 1 metre. It’s acrylic – my favourite medium at the moment, it depicts my friend and I swimming at our favourite beach where you can see Old Harry’s Rocks. We often go before work (the best time to go as the beach is empty!). I’ve painted the famous rocks in too – as you can see in the top right corner. I hope you all like it!